Project Description


Newmark Lobby

Building Size:
470 sqft

BR Design

General Contractor:
GC Inside Squad

DFB Products:

Located just one block from the Empire State Building, 171 Madison Avenue was built in 1914. Until the recent renovation, the building has kept most of its original design. DFB worked with BR Design to brighten up the lobby, installing a metallic, pearlized, white Vitruv  finish on the walls. We used this light finish to open up the space.


Vitruv is one of our unique, customized finishes, which is used to create a wide variety of textures for the desired atmosphere. We work closely with designers to achieve their visions through Vitruv’s endless options. The product is hand applied, durable and easy to maintain.

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