Project Description


Newmark Lobby

Building Size:
470 sqft

BR Design

General Contractor:
GC Inside Squad

DFB Products:

Located just one block from the Empire State Building, 171 Madison Avenue was built in 1914. Until the recent renovation, the building has kept most of its original design. DFB worked with BR Design to brighten up the lobby, installing a metallic, pearlized, white Vitruv  finish on the walls. We used this light finish to open up the space.


Vitruv is a decorative, hand applied, concrete finish. With a variety of textures to choose from, Vitruv will add style to any space. Vitruv is a customizable product, therefore, we work closely with designers to achieve their vision. The product is highly durable, making it ideal for high traffic commercial, residential, and retail spaces

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